Then I made a logo that said ‘Rails’ and sewed it on to the hat and began walking into store and asking people, ‘Hey, you want to buy this hat?’ Everyone was like, ‘No, get out of here. turned out to the place where I really started building the creative juices I needed, and the impetus for starting the brand. “While I was travelling around on the Eurail, I met an Italian girl and fell into a relationship. Then, as is the case with all good stories, he fell in love.Ī look from Rails’ Summer 2016 collection Naturally, he took it, and availed to the vast Eurail network that proves irresistible to the wanderlust-inclined, the Berkeley graduate with a lifelong passion for art, painting and photography began to travel extensively. Abrams, who possesses that charm unique to self-made Los Angelenos – the kind that could see them wax lyrical on the passions until the world’s supply of green juice is exhausted – was working in marketing and advertising for an entertainment studio when the opportunity to travel abroad and work in television distribution in Europe presented itself. When Jeff Abrams started Rails – the phenomenally successful label that has found favour with the world’s most influential and stylish women – eight years ago he had no idea what he was doing.Īll he knew was that he was the only one doing it. “When Matthew McConaughey came and bought ten of them for his friends, I was like, ‘Alright I’m on to something.” Rails founder Jeff Abrams reflects on his career to date
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